Porsche 935/k3 “Apple” – 24h du Mans 1980

Porsche 935/K3 “Apple”, Dick Barbour Racing

The Porsche 935/K3 “Apple”, a striking fusion of cutting-edge engineering and bold design, left an indelible mark on the 1980 24 Hours of Le Mans. Representing Dick Barbour Racing, this car gained fame not only for its competitive performance but also for its eye-catching Apple Computer livery, which symbolized a unique blend of innovation in both racing and technology.

The Porsche 935/K3: A Racing Evolution

Developed by Kremer Racing, the Porsche 935/K3 was a further evolution of Porsche’s dominant 935 platform, designed to conquer the world of endurance racing. The car combined technical precision with aerodynamic innovations, setting new standards for performance on the track.

Technical Specifications

• Engine: 3.2L flat-six twin-turbocharged, producing over 700 horsepower
• Body: Lightweight fiberglass and aluminum construction for maximum efficiency
• Top Speed: Exceeding 340 km/h on the Mulsanne Straight
• Transmission: 4-speed manual gearbox optimized for endurance racing
• Aerodynamics: Aggressive rear wing and streamlined bodywork for superior downforce

The 935/K3’s relentless speed and reliability made it a force to be reckoned with in Group 5 racing.

The 24 Hours of Le Mans 1980: A Bold Statement

Racing under the Dick Barbour Racing banner, the Porsche 935/K3 “Apple” turned heads at the 1980 24 Hours of Le Mans. Its vibrant Apple livery, featuring the iconic rainbow stripes, was a stark contrast to the typical sponsor graphics of the era, making it an instant icon.

The race itself proved to be a challenging test of endurance and strategy, with the Porsche 935/K3 showcasing its remarkable capabilities against fierce competition. While mechanical issues ultimately affected its result, the car’s impact on the race and fans was undeniable.

Apple’s Unconventional Entry into Motorsport

The partnership with Apple Computer was revolutionary, marking one of the first instances of a tech company entering the world of motorsport sponsorship. This collaboration not only underscored the growing relationship between technology and automotive innovation but also gave the 935/K3 a unique cultural significance beyond the track.

Legacy of the Porsche 935/K3 “Apple”

The Porsche 935/K3 “Apple” remains one of the most celebrated cars in Le Mans history. Its combination of innovative engineering and groundbreaking sponsorship set it apart as a true pioneer of its era. The car continues to captivate motorsport enthusiasts, appearing in vintage events and collections worldwide.

Why the Porsche 935/K3 “Apple” Matters:

• Represents a unique moment in racing history where technology and motorsport intersected
• Highlights the innovation and dominance of Porsche’s 935 platform
• Stands as a symbol of creativity and individuality in motorsport sponsorship

A Timeless Icon

Decades later, the Porsche 935/K3 “Apple” is still celebrated for its daring design and racing heritage. It serves as a reminder of a golden era in endurance racing, where innovation, creativity, and performance came together to create unforgettable moments.

Owning a tribute to this car is not just about celebrating Porsche’s engineering excellence but also about embracing a unique chapter in motorsport and cultural history.

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